LONDON, December 7 /PRNewswire/ -- PR Newswire, the global leader in news distribution services, today announced it has entered into a partnership with Telnic Limited (http://www.telnic.tel), the registry operator for the new .tel top level domain (TLD), which allows companies and individuals to create a virtual vCard or contact directory that enables users to easily and instantly click to connect via their preferred device.

To view the Multimedia News Release, please click:

http://www.prnewswire.com/mnr/prne/telnic/37554

This agreement allows PR Newswire to offer .tel domains to its clients and journalist contacts at reduced rates. PR Newswire customers using .tel domains will benefit from enhanced search engine optimisation (SEO), a central location to store contact information in an easily accessible manner and a fast, easy method to provide contact information during a crisis situation.

As news is increasingly consumed from a number of different devices, the ability for a journalist to 'click to connect' with an organisation or for a customer to instantly connect to make a purchase, has become ever more important, said Nick Gynne, PR Newswire's UK India Sales Director. Because users can track referrals through .tel domains, communicators will be able to more easily measure the impact of their news and track return on investment. We look forward to seeing our customers take advantage of all of the benefits that .tel domains provide.

New and existing .tel domain owners will receive discounts on PR Newswire's Online Visibility Package (OVP), a service that delivers news to Internet portals including Yahoo! Finance, AOL and thousands of other websites, databases and online services, making it easy for domain owners to communicate new .tel addresses to target audiences. .tel owners wishing to take advantage of the OVP service can reference their .tel domain name when speaking with a PR Newswire representative to automatically receive an exclusive OVP discount every time they want to deliver a message to their audiences.

A .tel domain enables PR Newswire clients to provide audiences with a direct connection to key contacts in just one click, said Justin Hayward, Communications Director at Telnic. We are excited to introduce this service to PR Newswire customers and are pleased that .tel domains will gain increased visibility through PR Newswire's industry leading distribution services.

Telnic was nominated for this year's World Technology Awards, as well as the InfoCommerce Group Models of Excellence. For more information on .tel domains, visit http://telnic.tel.

About PR Newswire

PR Newswire is the global leader in innovative communications and marketing services, enabling organisations to connect and engage with their target audiences worldwide.

Through its multi-channel distribution network, audience intelligence, targeting, and measurement services, PR Newswire helps corporations and organizations conduct rich, timely and dynamic dialogues with the media, consumers, policymakers, investors and the general public, in support of building brands, generating awareness, impacting public policy, driving sales, and raising capital.

Pioneering the commercial news distribution industry 55 years ago, PR Newswire connects customers with audiences in more than 170 countries and in over 40 languages through an unparalleled network of offices in 16 countries across North and South America, Europe, Asia, and the Middle East, and via unique affiliations with the leading news agencies across the globe. PR Newswire is a subsidiary of United Business Media Limited, a leading global business media company that serves professional commercial communities around the world. For more information, go to http://www.unitedbusinessmedia.com.

About United Business Media Limited

UBM focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetization of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities - from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists - with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organized into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to http://www.unitedbusinessmedia.com.

About Telnic Limited

Founded in 2000, Telnic Limited is the UK-based registry operator and sponsoring organisation for the new .tel sponsored top level domain (sTLD). Telnic Limited were recently named winner in the BCS Computing UK IT Industry Awards. For more information, please visit http://telnic.org or find contact information at http://telnic.tel

Contact: Samantha Proctor Director of Marketing Communications EMEA PR Newswire Tel.: +44-207-454-5115 Email: samantha.proctor@prnewswire.co.uk http://www.prnewswire.tel

SOURCE: PR Newswire

CONTACT: Contact: Samantha Proctor, Director of Marketing CommunicationsEMEA, PR Newswire, Tel.: +44-207-454-5115, Email:samantha.proctor@prnewswire.co.uk