The New Cosmetic Surgery Journalism Prize will be awarded by DDr. Heinrich for outstanding reporting on New Cosmetic Surgery techniques.

That's right, journalists. You can win a prize from a cosmetic surgery company if you simply write about the techniques used by their cosmetic surgery company.   Sure, it's like being a public relations flack but since it's a prize rather than a paid puff piece you won't feel dirty.

They want your contribution to be be well-researched and include general legal disclaimers and information, like that cosmetic surgery is not actually taught in public hospitals for a reason.

Also, if you want to be a serious contender for this journalism prize, be sure to note that "New Cosmetic Surgery employs gentle techniques from all branches of medicine (surgery, internal medicine, dermatology) and has thus developed into an interdisciplinary cosmetic and rejuvenation therapy. Main pillars include autologous stem cells, Hormonal Regeneration(R) with bioidentical hormones, and minimally invasive cosmetic interventions such as microcannular liposuction."

Be sure to write about the techniques of New Cosmetic Surgery in understandable terms - don't think just in terms of writing for people with eighth grade level of understanding, for example, instead write for people who are rich.

Your work must be in German, English, French, or Spanish and will need to be published in a print medium or broadcast on radio or TV between March and September 2010.

Sorry, folks, contributions from electronic media (like this blog) or commentaries ridiculing this whole idea (like this blog) will not be considered.

But it's 3,000 Euros if their closed panel of experts choose you as the winner, so if Katie Couric needs a few bucks, I guess she is eligible.

Application details: http://www.ddrheinrich.com/journalism-prize/