'Whole Grain', like 'Natural' and 'Organic', has a lot of definitions. Fortunately for marketing departments, people often read their own positive definitions into those terms.But people invariably pay more for all of those things, so if they pay for organic, they deserve to know if it has any of dozens of synthetic ingredients (it probably does) or the levels of pesticides on it. And the same for other food terms. Toward that end, writers in Food and Nutrition Research have set out to create the most comprehensive definition of "whole grain" to-date, in order to assist in the production and labeling of foods 'rich in whole grains' as part of the HEALTHGRAIN EU project, which focuses on cereals and health.