Children who talk on cell phones while crossing streets are at a higher risk for injuries or death in a pedestrian accident, said psychologists at the University of Alabama at Birmingham (UAB) in a new Pediatrics journal study. Cell phones are quickly becoming ubiquitous among American schoolchildren, according to the UAB psychologists; "Commercial interests actively market cell phones for children, and marketing research firms estimate that 54 percent of children 8-12 will have cell phones by the end of [this year,] double the 2006 rate." Just as drivers should limit cell phone use while driving, pedestrians, and especially child pedestrians, should avoid using cell phone while crossing streets, they state.